Wednesday, April 3, 2013

When a Thousand Words is better than a Picture

OK, to be clear, I'm not blogging about the old picture being worth a thousand words thing. This is about not using the picture in the first place.

Driving home from the mountains Sunday night I heard about the terrible injury suffered by Louisville's Kevin Ware playing against Duke for a spot in the Final 4.  Listening to ESPN Radio the most used word to describe it was "Gruesome." Post-game interviews with the coach and fellow players were emotional to say the least.

I haven't and likely won't see video or pictures of the incident where he broke his leg. I was in Church when it happened, I'm not really a college basketball fan and as Texas wasn't playing, well I just wouldn't have watched in the first place.

But there's the news, highlights shows and of course, Social Media. It's just about impossible to not see stuff even if you're not interested in seeing it.  Reading about the accounts of the injury, it was indeed gruesome.

But to their credit, most media outlets used good judgement and other than the the folks who saw it happen live and couldn't have avoided seeing it happen, the rest of us have been spared. This wasn't about seeing the injury, but the story about it and in the days following.

I did see a picture of Keven being released from the hospital  Here's to a quick recovery for the young man. That's the kind of image I like to see!

Louisville is on their way to the Final 4 in Atlanta, and my guess is Kevin will be there to cheer on his teammates. And ...very likely back on the court next season. Let's hope so.

In this case, a thousand words was worth far more than the picture.

Brian Olson
Conversation Starters Public Relations
"We start the conversation about you!"

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