During the Space Shuttle Program, I often wondered why NASA didn't sell ad space on the boosters and shuttle itself. Like NASCAR. It sure could have generated a lot of money.
I have no doubt, that given the chance Apple or Microsoft would have paid plenty to have their logo on the side of the Space Shuttle.
In these days of "Sequestration" the idea is worth revisiting. The White House has cancelled public tours due to cost cutting brought on my sequestration. Or so they claim.
Donald Trump, among others offered to pick up the tab and open the White House, owned by you and me to ...you and me. The White House said no.
So we ask, why?
The government also warns of delays in opening many of our national parks for the season. The key word being OUR national parks. So why not offer sponsorships? I bet any number of businesses would jump at the chance to sponsor Old Faithful at Yellowstone. Park Rangers could wear sponsor patches on their uniforms just like NASCAR drivers do.
The NFL and NASCAR have made sponsorship an art form. So why not the White House or Old Faithful?
"This tour of the White House is sponsored by Home Depot." Or, "This next eruption of Old Faithful is brought to you in part by Coca-Cola." (Because geysers and things go better with Coke!)
In business it's important to maximize revenue and reduce costs. Government doesn't operate that way. We lose. Over and over again.
That's why we can't tour our White House and might not be able to see Old Faithful this summer. All avoidable.
So what should it be? Sequestration or Sponsorships? I'll take the latter. Government needs to re-think the way it operates. So we again ask, why not sponsorships?
Brian Olson
Owner/Consultant
Conversation Starters Public Relations
"We start the conversation about you"
I have no doubt, that given the chance Apple or Microsoft would have paid plenty to have their logo on the side of the Space Shuttle.
In these days of "Sequestration" the idea is worth revisiting. The White House has cancelled public tours due to cost cutting brought on my sequestration. Or so they claim.
Donald Trump, among others offered to pick up the tab and open the White House, owned by you and me to ...you and me. The White House said no.
So we ask, why?
The government also warns of delays in opening many of our national parks for the season. The key word being OUR national parks. So why not offer sponsorships? I bet any number of businesses would jump at the chance to sponsor Old Faithful at Yellowstone. Park Rangers could wear sponsor patches on their uniforms just like NASCAR drivers do.
The NFL and NASCAR have made sponsorship an art form. So why not the White House or Old Faithful?
"This tour of the White House is sponsored by Home Depot." Or, "This next eruption of Old Faithful is brought to you in part by Coca-Cola." (Because geysers and things go better with Coke!)
In business it's important to maximize revenue and reduce costs. Government doesn't operate that way. We lose. Over and over again.
That's why we can't tour our White House and might not be able to see Old Faithful this summer. All avoidable.
So what should it be? Sequestration or Sponsorships? I'll take the latter. Government needs to re-think the way it operates. So we again ask, why not sponsorships?
Brian Olson
Owner/Consultant
Conversation Starters Public Relations
"We start the conversation about you"
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