Most of us have seen pictures of a ship launch. It's a grand affair. It starts with the smashing of a champagne bottle on the bow of the ship, then it gracefully slides down into the water and as it floats on that water we hear the sounds of applause. Everything goes according to plan.
Imagine however, if the ship just continued to slide into the water, then went under the water. It's what may have happened to the Newt Gingrich Presidential Campaign. It started out with fanfare, both traditional and social media announced the launch then the message that followed may have sunk the ship.
As Alexander Burns writes in Politico, the campaign is now fighting for its life.
Loose lips do indeed sink ships. It all started during an interview between Gingrich and David Gregory on NBC's "Meet the Press." Gingrich called his own party's Medicare reform plan "Radical." It was one of many gaffes and the response from his own party for both immediate and brutal as outlined in the Burns' Politico analysis. "Main Street" in key battle state Iowa didn't think much of it easier as seen in this video that went viral as the sharks circled the political waters. Gingrich broke Ronald Reagan's 11th Commandment of politics.
I've talked before, and will talk now that it's not the communication pipeline that matters, but what you put into that pipeline. If the content is bad going in, it's even worse coming out. And as Burns points out, the campaign was caught flat-footed in trying to respond. No crisis management plan.
Whammy followed by whammy. Which makes it a double whammy.
The Gingrich campaign found out the hard way that bad news spreads at the speed of light these days. What's most surprising is they didn't seem to understand that going in.
Content dear friends. It's all about content. If your crisis management plan is back-pedaling, you only go backwards. If you don't want to be quoted, don't say it.
What you say can, and will be used against you. Over and over and over.....
Brian Olson
Founder/Consultant
Conversation Starters Public Relations
Imagine however, if the ship just continued to slide into the water, then went under the water. It's what may have happened to the Newt Gingrich Presidential Campaign. It started out with fanfare, both traditional and social media announced the launch then the message that followed may have sunk the ship.
As Alexander Burns writes in Politico, the campaign is now fighting for its life.
Loose lips do indeed sink ships. It all started during an interview between Gingrich and David Gregory on NBC's "Meet the Press." Gingrich called his own party's Medicare reform plan "Radical." It was one of many gaffes and the response from his own party for both immediate and brutal as outlined in the Burns' Politico analysis. "Main Street" in key battle state Iowa didn't think much of it easier as seen in this video that went viral as the sharks circled the political waters. Gingrich broke Ronald Reagan's 11th Commandment of politics.
I've talked before, and will talk now that it's not the communication pipeline that matters, but what you put into that pipeline. If the content is bad going in, it's even worse coming out. And as Burns points out, the campaign was caught flat-footed in trying to respond. No crisis management plan.
Whammy followed by whammy. Which makes it a double whammy.
The Gingrich campaign found out the hard way that bad news spreads at the speed of light these days. What's most surprising is they didn't seem to understand that going in.
Content dear friends. It's all about content. If your crisis management plan is back-pedaling, you only go backwards. If you don't want to be quoted, don't say it.
What you say can, and will be used against you. Over and over and over.....
Brian Olson
Founder/Consultant
Conversation Starters Public Relations
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