Social Media is all the rage, unless you're in the pharmaceutical industry and waiting while the Food and Drug Administration figures out rules as to what Pharma can and can't post using Social Media.
Right now the FDA's policy is "Hurry up and wait" for a policy. There is a line, but it's a blurry one so Facebook at least, is trying to clear it up.
Gnerally, the pharmaceutical industry has been hesitant to get into Social Media, fearing that if they develop successful strategies using the medium, the FDA will come a long and change the rules after the game has started.
Some companies using Facebook want the ability to delete comments from their posts. Facebook says that's not the way it works. If you post, you live with the comments which could be good or bad. (Note to Pharma: Engage your critics)
Frankly, it's all very confusing. Pharma too often gets a bad rap, and Social Media would be a great way for for the industry to share its story, about the huge amounts of money it spends on research and the very lengthy clinical trials involved before a drug can even get to market. The industry jumps through more bureaucratic hoops than acrobats at cirque du soleil.
The best way to make people aware is to make them--aware. Meanwhile the FDA fiddles and faddles which leaves me flabbergasted. The Pew Internet & American Life Project reports that 8 out of 10 Americans go online for health information. Websites like our own client, Chemo101.com provide valuable and well researched information. Knowledge is empowerment.
Social Media is a great way to both educate and engage readers. It's way past time for the FDA to either lead or get out of the way.
Brian Olson
Founder/Consultant
Right now the FDA's policy is "Hurry up and wait" for a policy. There is a line, but it's a blurry one so Facebook at least, is trying to clear it up.
Gnerally, the pharmaceutical industry has been hesitant to get into Social Media, fearing that if they develop successful strategies using the medium, the FDA will come a long and change the rules after the game has started.
Some companies using Facebook want the ability to delete comments from their posts. Facebook says that's not the way it works. If you post, you live with the comments which could be good or bad. (Note to Pharma: Engage your critics)
Frankly, it's all very confusing. Pharma too often gets a bad rap, and Social Media would be a great way for for the industry to share its story, about the huge amounts of money it spends on research and the very lengthy clinical trials involved before a drug can even get to market. The industry jumps through more bureaucratic hoops than acrobats at cirque du soleil.
The best way to make people aware is to make them--aware. Meanwhile the FDA fiddles and faddles which leaves me flabbergasted. The Pew Internet & American Life Project reports that 8 out of 10 Americans go online for health information. Websites like our own client, Chemo101.com provide valuable and well researched information. Knowledge is empowerment.
Social Media is a great way to both educate and engage readers. It's way past time for the FDA to either lead or get out of the way.
Brian Olson
Founder/Consultant
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