'Bama, Pretty Woman and ROR.

Did you see the pregame of the Iron Bowl? They had a shot of the 'Bama players arriving, making the traditional walk between their fans. All of them had headphones on, looking straight ahead and ignoring their adoring fans.

Then came a shot of Auburn's Cam Newton, who was jumping up and down and waving his arms to the fans as he actually came over to them. Regardless of how you feel about Newton, he was practicing ROR. Return on relationship.

The 'Bama players reminded me of the shopkeeper in Pretty Woman who ignored Julia Robert's character. Big mistake.

Tigers 28.'Bama 27. 'Bama Fans 0.

It's a lesson in customer care we can all learn from. Ignore customers at your own peril. You can have a great product, but if you don't thank them enthusiastically each time they're in your store, they'll shop elsewhere.

Fans, like customers, are fickle.

Brian Olson
Conversation Starters LLC
"We start the conversation about you"

BEVO Blog: Plan "B"

(Disclaimer: My son-in-law is a 2nd generation Auburn grad)

We digress from our normal Longhorn coverage to talk about the #5 Auburn Tigers. Hope you had a chance to see last weekend's game against Arkansas.

Pork, it's what's for dinner.

How could anyone not be impressed by the performance of Tigers QB Cam Newton. He ran and passed for a gazillion yards. (We'll soon be hearing gazillion when it comes to the national debt but it's Friday and we talk football on Friday)

Newton used to play for Florida where he played behind Tim Tebow on the depth chart. Realizing that meant not-so-quality bench time he opted to leave Florida to play for Blinn, TX Community College then return to the SEC, specifically Auburn where now he's talk of the Heisman World.

It was a risky move, leaving a big-time school for a small-time school. But he wanted to play and man oh man can he play. In this case, Plan "B" worked big-time.

Auburn faces a huge test this weekend at #6 LSU. This is the time of the season for contenders to, well, contend.

Should be grand and you can bet the folks in Blinn, TX will be watching along with the rest of the nation.

From Blinn to Heisman Bling? We'll see. A win tomorrow brings Newton a step closer and the Auburn Tigers closer to a trip to Glendale in January.

WAR EAGLE! HEY!

Brian Olson
Conversation Starters LLC
"We start the conversation about you"