I was driving by the "Occupy Denver" folks recently near the state capitol. 20 people at most, looking worse for the wear, sitting around without a sign or message in sight. A blight on an otherwise beautiful location in Denver.
So how does a movement with no motion stay in the news?
Imagery. Has anyone NOT seen the protesters pepper sprayed in California. A surreal set of videos and pictures as a campus police office calmly walked back and forth like he was fumigating a garden.
The incident was followed by satiric images like this one posted all across Social Media.
So a movement that isn't moving anywhere, with no discernible focus stays in the news, like the folks I saw sitting along Broadway in Denver.
So what do we learn from all this? The power of imagery. Pictures are worth a thousand words, video even more. One can of pepper spray sustains a movement with no perceived motion.
Visual inertia: The perception of something not moving, to be doing just the opposite.
Brian Olson
Conversation Starters Public Relations
So how does a movement with no motion stay in the news?
Imagery. Has anyone NOT seen the protesters pepper sprayed in California. A surreal set of videos and pictures as a campus police office calmly walked back and forth like he was fumigating a garden.
The incident was followed by satiric images like this one posted all across Social Media.
So a movement that isn't moving anywhere, with no discernible focus stays in the news, like the folks I saw sitting along Broadway in Denver.
So what do we learn from all this? The power of imagery. Pictures are worth a thousand words, video even more. One can of pepper spray sustains a movement with no perceived motion.
Visual inertia: The perception of something not moving, to be doing just the opposite.
Brian Olson
Conversation Starters Public Relations
