Friday Misc.

D-Day plus one.

Anyone NOT watch "The Decision" live from Greenwich, CT last night? I thought so. It's been interesting to see/hear/read the view from the cheap seats this morning. Mostly negative.

But three things stand out for me:

1. It remains the lead locally and nationally.
2. They spelled both LeBron's and ESPN's names right.
3. According to reports it was the most watched show on TV last night.

Mission accomplished.

Multi-tasking, make that focusing.

My career in public relations up until now has been having just one client, as in the folks who signed my paycheck. Starting my own firm is a whole new ballgame. Yesterday was a good example. It started with a 10am meeting with John Flerage, who is the Democratic Congressional Candidate in the Colorado 6th. Then came a video shoot with Boys and Girls Clubs of Metro Denver. When I got back from that, it was time to open a screen play to work on a media release for the Hallmark Channel promoting an upcoming movie. (Can't share the plot with you right now but it's very good!)

All three very different situations requiring different focus and strategies. When I was a field producer for CONUS Communications, I had 26 different stations that I worked with. It was good preparation for what I'm doing now.

Cockpit Demo Day.

Every wonder what it's like to sit in the cockpit of a real jet fighter, corporate jet or airliner? Wonder no more. Tomorrow is Cockpit Demo Day at Wings over the Rockies Air and Space Museum. Hope to see you there!

Have a great weekend everyone.

Brian Olson
Start the Conversations LLC
"We get the conversation started about you"

Excess excess.

LeBron James announces tonight where he'll play next year. Unlike Kevin Durant who announced his new deal with Oklahoma City via Twitter, James announces his decision in a live prime-prime time one hour special on ESPN.

Great Expectations Redux.

To his credit, all the advertising revenue from tonight's "event" goes to Boys & Girls Clubs of America. As I understand it, the announcement will be made at a Boys & Girls Club in Greenwich, CT. I begin shooting a marketing video for Boys & Girls Clubs of Metro Denver today. As BGCMD says, it's a positive place for kids. Here's to all the money raised tonight making a positive difference for great kids. That's a good thing.

But is a one-hour special to say "I'm going to play for (insert city here) and for (insert amount here) dollars" a bit excessive? It's all a matter of perception. If you're a fanatic NBA fan, not a bit. If you're not, yes it is. Remember what I've posted about "Perception is Reality" here earlier.

Then this paper chase tidbit from USA TODAY. It impacts small businesses like Conversation Starters and non-profit organizations including the ones I love to support including Boys & Girls Clubs and the Jefferson County Action Center.

Effective next year, we all have to file a 1099 with the IRS anytime we buy anything from a vendor in excess of $600. Nothing like making things easier for all of us struggling to get something off the ground or helping kids and the hungry.

What's really weird about this, is the new rules are part of the new Health Care Legislation! I guess that's why the bill called for the hiring of thousands of new IRS agents.

As Gomer Pyle would say..."Soo-prise...Soo-prise!"

A bit excessive I'd say. Actually I just did.

Excess excess. It gets in the way of success in so many ways.

Brian Olson
Conversation Starters LLC
"We get the conversation started about you"