Monday, January 23, 2012

Red Tails: A Review

As a bit of background, I'm a little out of practice reviewing movies although I used to do it all the time earlier in my career. Great fun to jet off to L.A. or NYC, screen a film then interview the cast. They're called Press Junkets.

That said, Red Tails was on my "Must-See" movie list as it's about the 332nd Fighter Group AKA the legendary Tuskegee Airmen. They were honored last fall by Wings over the Rockies Air and Space Museum with the annual Spreading Wings Award marking the 70th anniversary of this remarkable step forward in civil rights, aviation and our victory in WWII. I was lucky enough to be there for the event.

The film was a labor of love for George Lucas. He put up $56 Million to get it made. One report has the figure at $93 Million. That's a lot of love.

"Professional" reviews of the film weren't all that good, while loving the special effects creating incredible aerial scenes, most critics panned the script. I disagree a bit. Actually quite a bit.

Red Tails starts in Italy in 1943. Their base was totally segregated from pilots to the ground crews that supported them. They're flying routine patrols in P-40 Warhawks, a great aircraft but by this time in the war, definitely hand me downs. I would have preferred the movie starting where it all began; Tuskegee, AL. But Lucas had to cram a lot of action and storylines into the movie and it was his money. But if you read this George, that would have been my choice.

Other than Cuba Gooding Jr, the cast are pretty much unknowns. What works for me and the characters in the film, is that they're portrayed no different than if the movie had been made about a white fighter group. All were skilled, but had personal flaws like any human being. Some made it through their tours alive, others didn't. War doesn't discriminate even though at the time our own government did against these brave pilots and crew who volunteered to fight for it.

The aerial combat sequences are spectacular, you expect nothing less than from George Lucas. As the Red Tails prove themselves, fighting in the sky and back in Washington DC to see action, the fighter group transitions to the P-51 Mustang, escorting bomber groups to and from targets ranging to Ploesti Oil Fields to Berlin, the heart of the Nazi Reich.

If you love aviation, these action sequences will amaze you as the Red Tails escort huge formations of B-17's, fighting the Luftwaffe pilots and aircraft including the ME-262 jet fighter. It appears some real aircraft were used in making the film, but you'd be hard pressed to see the difference in what's real and what are special effects.

Through all this, the Red Tails earn the respect of the bomber crews they escorted. While the film concludes with a stirring finish (and rare applause from a movie audience) in real-life, many of the real Red Tails went home to Jim Crow. Many distinguished themselves despite it all, like their white counterparts taking leadership roles in building our nation, raising families despite bigotry and segregation.

Before we had an African-American President, before the Civil Rights Movement of the 60's, there were the Red Tails, blazing trails in the sky and for human rights. They were measured, in the words of Dr. Martin Luther King, for the content of their character and not the color of their skin.

For that reason, I hope you see the movie.

Brian Olson
Owner/Consultant
Conversation Starters Public Relations

Friday, January 20, 2012

Western Voters are being Disenfranchised

Apparently the political powers that be, put together the current primary system before Lewis and Clark ventured west of the wide Missouri. If I hear 'Palmetto State" one more time I'll, well, let me simmer down.

It all starts in Iowa, which at best is mid-west. Then the circus heads off to New Hampshire, South Carolina and maybe Florida before a nominee is picked.

Meanwhile here out west (Where it's best) we see nary a candidate. The entire western half of the country is left out of the decision making process. Last time I checked, we're allowed to vote out here but an out-dated political system leaves us outside looking east.

Sadly all the decision makers live in Washington DC and New York City,  and these folks just don't think we're important. It's a disgrace both geographically and politically.

At least one western state should be part of the early process. Maybe a multi-state early primary but for goodness sake, let us take part in the selection process of who we want as our party's nominee, Democrat or Republican.

We deserve the right to see the candidates, we deserve the right to play a key role in picking which one we think is best.

It's called Democracy.

Brian Olson
Owner/Consultant
Conversation Starters Public Relations









Wednesday, December 14, 2011

Five-O Faux Pas compounded by PR Faux Pas

A disclaimer before I continue, I'm a fan of Hawaii Five-O. Great over the top action-adventure show. So it was doubly disappointing to hear about how the show's crew handled, make that mishandled visiting Pearl Harbor Vets in Hawaii to mark the 70th anniversary of the "Day which will live in infamy."

23 vets, hosted by the Denver-based Greatest Generations Foundation were visiting the Punch Bowl Cemetery. Hawaii Five-Oh was also using the location to shoot scenes for the show. The vets planned a small ceremony and the playing of taps to honor their comrades but the crew from Five-O essentially hustled them out of the cemetery.

Witnessing it all was Steffan Tubbs of 850KOA and a board member of the Greatest Generation Foundation and he's led the charge in making sure amends are made to these vets making likely their last visit to Hawaii due to age.

Compounding the mess was the response from CBS. The network response was the standard PR hoo-hah saying "Any rudeness can be attributed to haste to finish our work."There was more but pretty tepid stuff. When anyone representing your business screws up, it's best to say so and make it right pronto. In most cases you end up with a positive result instead of a negative one.

This all has created quite a controversy. If I were CBS I'd offer to fly everyone of those vets who are able, back to Hawaii along with their immediate family. While none of this was the fault of the cast members themselves, it wouldn't hurt to have them on hand to personally meet these vets. Finally, at the end of the next episode of Five-O cast members should be on screen personally thanking all those who both survived December 7, 1941 or who paid the supreme sacrifice.

What is most surprising is that the show portrays the military in a very favorable light. The character of Steve McGarrett played by Alex O'Laughlin is an ex-Navy Seal.

All that said, CBS can and must do better.

Fix it Danno.

Brian Olson
Conversation Starters Public Relations




Tuesday, December 6, 2011

Coke, Polar Bears and Perception.

There's a saying in the news business, "Perception is reality." In other words, regardless of the story, it's how people perceive the story that can often trump the facts.

Case in point: A promotion by Coca-Cola and the WWF to increase awareness of what some claim to be the dwindling habitat of Polar Bears. Coke produced white cans with polar bears on them. Same coke, just a different can. Personally I thought it was a great promotion.

I was wrong.

So what went wrong? Plenty. Some consumers were confused that the white cans were diet Coke and not the regular flavor. Others claimed the Coke tasted "different" even though it was exactly the same as what was in the familiar red cans. Many of course, went online to complain.

So a can designed to keep polar bears from going extinct, may become extinct itself as Coke is replacing many, if not all of the white cans with the tried and true red cans.

A rare marketing misfire for Coca-Cola? Nope. But a classic case of how consumer perception is their reality. Regardless of what's true, it's what consumers THINK is true.

The campaign also brought out protests claiming Coke was spreading a disinformation campaign.

I attended a Social Media marketing seminar at Coca-Cola last year in Atlanta. You'd be hard pressed to find a more skilled marketing team. This was obviously a well-thought out campaign with the goal of saving polar bears, regardless of your stance on global climate change or whatever it's called these days.

But none of it mattered because ultimately it was all about consumer perception, and nothing to do with reality. For a lot of them, their favorite drink tasted different in a white can, or a bottle with a white bottle cap.

In this case, Polar Bears lost to perception.

Brian Olson
Conversation Starters Public Relations











Tuesday, November 29, 2011

Pepper Spray and the Power of Imagery

I was driving by the "Occupy Denver" folks recently near the state capitol. 20 people at most, looking worse for the wear, sitting around without a sign or message in sight. A blight on an otherwise beautiful location in Denver.

So how does a movement with no motion stay in the news?

Imagery. Has anyone NOT seen the protesters pepper sprayed in California. A surreal set of videos and pictures as a campus police office calmly walked back and forth like he was fumigating a garden.

The incident was followed by satiric images like this one posted all across Social Media.



So a movement that isn't moving anywhere, with no discernible focus stays in the news, like the folks I saw sitting along Broadway in Denver.

So what do we learn from all this? The power of imagery. Pictures are worth a thousand words, video even more. One can of pepper spray sustains a movement with no perceived motion.

Visual inertia: The perception of something not moving, to be doing just the opposite.

Brian Olson
Conversation Starters Public Relations



















Thursday, November 10, 2011

In Flanders Fields

By: Lieutenant Colonel John McCrae, MD (1872-1918)
Canadian Army
 
In Flanders Fields the poppies blow
Between the crosses row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.
We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved and were loved, and now we lie
In Flanders fields.
Take up our quarrel with the foe:
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields.

Lt. Col. McCrae died of pneumonia while on active duty in 1918. No poem or story better captures the spirit and importance of this day.

Friday, November 4, 2011

Wings over the Rockies to honor Tuskegee Airmen

Before we had a Black-American President, before the Civil Rights Movement of the 1960's there were the Tuskegee Airmen. A highly decorated group of pilots in World War II.

There were/are a lot of decorated pilots in WWII. But this group is special. They were black, putting their lives on the line for liberties they were denied back home. The names they were called back then are no longer fit for any conversation. Their story cannot be told enough. They cannot be honored enough.

I urge you to visit their website. Often. In WWII, the military was segregated. Soldiers of color were often assigned to menial duties in labor battalions or other support positions. Then came the great experiment. President Roosevelt, anticipating we would enter the war knew there would be a huge demand for pilots. So civilian pilot training programs were set up all over the country including the Tuskegee Institute, a black college founded in Alabama in 1881 by Booker T. Washington. Tuskegee graduated its first pilot in 1940. More followed, eventually becoming the 332nd fighter Group.

The rest as they say, is history. For a generation thrice-removed from WWII, you have to understand the incredible racism and discrimination that existed then. But despite enormous opposition and bigotry, not the least of which was the thought that blacks weren't capable of flying in combat, the Tuskegee Airmen flying as the 332nd Fighter Group went on to become one of the most decorated units in the war.

According to the National Museum of the Air Force, "When the war in Europe ended, the 332nd Fighter Group had shot down 112 enemy aircraft and destroyed another 150 on the ground. Also, they knocked out more than 600 railroad cars, and sank one destroyer and 40 boats and barges. Their losses included approximately 150 killed in combat or in accidents. During the war, Tuskegee had trained 992 pilots and sent 450 overseas. By any measure, the Tuskegee experiment was a resounding success."

Saturday November 19, Wings over the Rockies Air and Space Museum honors these extraordinary pilots and human beings at their Spreading Wings Gala. As a side-note, Colorado is home to the greatest number of surviving members of the 332nd.

The Tuskegee Airmen are also the subject of the upcoming major motion picture "Red Tails" starring Cuba Gooding Jr. who will be in attendance at the gala. Yet another reason to attend! 

Gala truly describes the annual Spreading Wings Event. Here are highlights from last year's gala honoring Apollo 17 Astronaut Gene Cernan, the last human to walk on the moon.


You can be part of a true historical moment by attending the gala. I hope to see you on the 19th.


Brian Olson
Owner/Consultant
Conversation Starters Public Relations