"A lie gets half-way around the world before the truth has a chance to get its pants on"-Winston Churchill.
Sir Winston had a way with words, and while he said this during a decidly analog time, it's worth remembering in this digital age where mis-information moves at the speed of light.
The great thing about the Internet is everyone has access to it. The bad thing about the Internet is everyone has access to it. Most importantly there is no fact-checking on the Internet.
All this came up in an interview I did this morning for an article about social media. Many people ask me how to get a CEO to sign-off on committing to social media. Frankly, if they don't the company will either go out of business, lose business or have a competitor using social media take it away from you.
If they don't buy into that argument, think in these terms. In this digital world and when a lie about you or your business is making its way around the world, think of social media as not taking your pants off in the first place.
Brian Olson
Conversation Starters LLC
"We start the conversation about you"
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