I've been listening to podcasts since the series of finale of LOST. Plus I've read more than a few articles. While the series wrapped up things generally, it didn't wrap up everything so it makes for interesting listening and reading. Two podcasts I listen to plan to continue on for months, maybe years.
Mentioned more than a few times is the upcoming release of the DVD package of the series. ABC and the producers of the hit show aren't paying a dime for any of this. Wow, imagine reaching huge audiences to market your product for free.
It reminds me of what I heard earlier this year in Atlanta at a Social Media Summit. The folks at Coca Cola (which hosted the event) talked about a Facebook fan page for Coke. It has almost 500 thousand members. But Coke didn't create it. Two fans did.
Customers and fans of your brand, can be your best "Brand Ambassadors." They post on Twitter, Facebook and YouTube. They create fan pages.
IF...they like your product and customer service. It can just as easily work the opposite. Mistreat or mislead your customer base and they'll let you have it digitally, big-time.
Then there are cases where good companies get a bad rap on the Internet for no other reason that while the great thing about the Internet is everyone has access to it, the bad thing about the Internet is everyone has access to it.
As one psychologist said, "The Internet has provided a platform for the hateful." Usually, most of these types post anonymously, but believe it or not, some people believe them.
We specialize in helping you make the most out of your brand ambassadors, and how to deal with those who have nothing better to do than pick on you unfairly. There's a time and a place for everything on the Internet, especially when it comes to your brand's reputation.
Let us help you manage your brand in the ever-evolving world of Social Media.
Brian Olson
CEO and Founder
Conversation Starters LLC
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