Winter has come early to many parts of the country, even parts of the country that don't see a lot of winter-like weather.
The East Coast is getting hammered today, but we're getting full coverage. A generation ago such a storm meant cutting off a main news pipeline like the daily paper. It just couldn't get delivered. With pretty much three choices for news, snow kept a lot of reporters from even getting to work.
Not so in today's wireless world. Online editions of papers are reaching people's computers and PDA's. Live shots are being done by Skype. Reporters stranded on trains trying to get to work are filing stories from their laptops and PDA's.
Stations that are forced to do more with less these days rely heavily on their own viewers. Great snow pictures and videos are being shared on various news outlets websites. People are also posting on Twitter and Facebook. Here's a time lapse video of the storm from one person on YouTube. It's had over 13-thousand hits.
People stuck at stations, truck stops or airports are able to re-book (if not immediately) flights online. At the very least it's a coping mechanism and a way to keep up on what's going on.
Who knows where and when the next storm will hit? It doesn't matter because WE'VE got it covered.
Brian Olson
Conversation Starters Public Relations
"We start the conversation about you" (Even in snowstorms)
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