Tuesday, December 28, 2010

Looking back a good way to look forward.

This is the time of year where we see lots of "Year-End " pieces on newscasts and other outlets. A look back at the year that was.

Sometime ago while working for a Fortune 300 company, I wanted to do such a piece for one of our corporate broadcasts. It had been a year of enormous accomplishment and I thought it would be good to document it. The idea was vetoed, the philosophy being it was the type of company that always looked forward, never back. The fact it was a successful Fortune 300 company made it hard to argue with their decision.

That said, it's good to see where you've been, to remember ups and downs because we're so darn busy sometimes we forget. I did a Google search for "Year End" and came up with 116 Million results! Everything from news to sports to tax preparation.

Personally I like to do a family video of all that we did during the past year. It's a fun way to remember what is most always great moments. Remembering the tougher times is also a good way to remind yourself you can survive them.

Looking back at it all, looking back is a good thing. Especially if you want to look forward.

Brian Olson
Conversation Starters Public Relations
"We start the conversation about you"

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