Tuesday, March 15, 2011

I miss the squirrel

This morning's heavy dose of very heavy news including Japan, the Middle East, budget impasses and very shaky financial markets have me missing that water skiing squirrel. Remember that cute little critter? It was the classic "kicker," a light story that most newscasts used to squeeze in at the end of the broadcast.

Kickers aren't in vogue anymore, or at best rarely seen.

Yes we depend on newscasts both local and national to keep us informed. But my goodness there sure is a lot we need to be informed about and most of it not good.

I sure miss that squirrel. Hope he's OK.

Brian Olson
Conversation Starters Public Relations

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