Google announced it's cracking down on what can be best described as crappy websites. These are websites that make clever use of search keywords, but spend little time or effort on actual content. They're designed to fool, to lure you to bad things.
It's a favorite tool (or used to be) of companies trying to combat horrible online reputations by digitally burying the negative comments with, well, crap. I actually talked with a company that does this sort of thing last year. It was a fascinating conversation. They flat out told me they just publish gibberish, sprinkled with good keywords.
I asked them, if they're publishing content, why not make it good content? But their model was gibberish. Why not, it worked. Up until now.
It wasn't that long ago that the Internet was akin to to Tombstone or Dodge City on a Saturday night with 600 drunk cowboys in town. Technology was moving so fast, it was difficult keep up with the bad guys. Not anymore. Think of Google's efforts as a digital version of Wyatt Earp.
Google says its new efforts are working, although a few legitimate companies are getting caught up in the round-up. I'm sure they'll work it out.
But if this helps get rid of the online charlatans and crooks, good for Google.
Brian Olson
Conversation Starters Public Relations
"We start the conversation about you" (Using good content)
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