A couple of recent (and major) announcements by John Elway and the Denver Broncos are notable for the method used. Not the traditional news conference, but by Twitter.
New coach? Tweet everyone. Champ is staying? Tweet the good news.
What Elway is doing is the digital equivalent of the shortest distance between two points being a straight line. Before, he'd tell reporters who'd then tell us. Now @johnelway tells us directly.
Just Tweet baby.
Dave Logan talked about this yesterday on KOA's "The Ride Home" and the goal of the Broncos to be more transparent as to what's going at Dove Valley.
John Elway is doing just that, and at the same time building a relationship with fans.
All it takes is a Tweet. It can work for your business or organization too. If you need help, let us know.
Brian Olson
Conversation Starters Public Relations
"We start the conversation about you" (Then Tweet about it)
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